Press and media

Love is 50/50.
Rent shouldn't be.

Boilerplate

Halfway is a budgeting app for couples who don't earn the same. Instead of splitting shared expenses 50/50, it calculates a proportional split based on what each partner actually earns, so both people contribute the same percentage of their income, not the same dollar amount. Personal spending stays private, shared expenses stay transparent.

By the numbers

30+countries

3languages

$0to start

100%self-funded

The story

Shashank Imarati and his partner did what most couples do when they moved in together: split everything 50/50. It seemed fair. It wasn’t.

One of them earned more. The other was constantly stressed about money while the higher earner had plenty left over. After their worst fight about it, the realization hit: equal and fair aren’t the same thing. If both partners contribute the same percentage of their income, not the same dollar amount, both feel the same financial pressure. That’s actual fairness.

No app did this. So Shashank built one.

Halfway now automates the fair split, keeps personal spending private from your partner, and has grown to users in 30+ countries, self-funded, with no outside investment.

Founder bio

Shashank Imarati is the founder of Halfway, a budgeting app for couples who don't earn the same. He previously founded and sold FlashFeed, and built Halfway after his own experience splitting rent unevenly with his partner. Based in Washington, D.C.

What makes it different

Income-based splittingSet your incomes once. Every shared expense splits proportionally, at any ratio.
Private by default, not by settingPersonal spending is invisible to your partner unless you mark it shared. Even your net worth shows only your side of the household.
A forecast built for two peopleMost planning tools assume one pot of money. Halfway projects three ways: just you, the shared life, and the two of you together.
Free sessions with a licensed financial professionalTwo of them per household, included with Premium. No asset minimum, no sales pitch.

Founder

Shashank Imarati

Founder

Based in Washington, D.C. Previously founded and sold FlashFeed. Built Halfway after his own fight over splitting rent 50/50 with an income gap, and uses it daily with his own partner.

Available for interviews on income inequality inside relationships, why 50/50 splitting breeds resentment, and how couples manage money differently across cultures.